Our Advisory Board
Mitchell Richler is deeply embedded in the online advertising space, with over 12 years of industry experience. His career boomed at the height of affiliate marketing, in the online media world’s epicenter – New York City. Working in NYC gained Mitchell access to some of the best mentors in the space. He’s garnered connections with top advertising companies and has worked with major clients such as Experian, IAC, Living Social and Beyond The Rack.
Mitchell’s career began at Epic Media in 2004, where he quickly became the youngest executive at the company. There, he played an integral role in a $48 million funding round led by TA Associates and Stripes Group. Mitchell later headed the firm’s New York City expansion, where he formed relationships with online behemoths like Google, MSN, Facebook, AOL and Yahoo.
Mike Peters is a serial entrepreneur worldwide & former general manager with Software Projects. He is a technologist, angel investor in technology startups delivering quantifiable value. Mike started his first company at age 13, dropped out of school at 16 and made his first million by the time he was 20 years old. Mike has manage hundreds of employees across 5 locations helping leading companies such as Microsoft, American Express, ReMAX, Countrywide, 3M and other leading organizations, build, manage and grow their online initiatives. Super affiliates like Shawn Casey, Tellman Knudson, Felix Leshno, Amit Mehta, Anik Singal and others worked with Mike to quickly bring their ideas into fruition.
Dush is the President & CEO at The Net Momentum Corp. Dush is an experienced sales, business development and general management executive. I have lived and worked in 3 continents and specialize in large complex partnerships and building of a company with particular focus on the creation of a sales organization from inception and growing it to a mainstream operation. Dush was the VP of Sales & Business Development at ClickBank, responsible for ClickBank’s sales activities and alliances with affiliate and publisher organizations worldwide. Prior to ClickBank, Ramachandran worked at Requisite Technology where he was VP of International, Global Alliances and Business Development. He joined Requisite in 1998 through its acquisition of Antaeus Systems Inc., where he was the President, CEO and Founder. Prior to Antaeus, Ramachandran was President and CEO of Conceptual Technologies, and prior to that held senior management positions with Computervision Corp., Prime Computer, Inc. and Datapoint Corp. with worldwide responsibilities. Ramachandran holds a BS in Physics from St. Joseph’s College, Bangalore University and an MBA from the Indian Institute of Management.
Jivan has been in the online digital marketing space for over 20 years. In 2004 he co-founded MediaTrust, a pay-for-results online advertising company. MediaTrust was named the 9th fasted growing US company in 2009 & 2010 by Inc. 500.
Currently, Jivan is working on a new start-up with two other seasoned entrepreneurs. He has co-founded and is currently advising a number of start-ups such as Live Vote, Scientificly and Project Sunblock.
Peter Bordes is the Founder CEO and Chairman of the Board of MediaTrust. MediaTrust is an ecosystem of performance driven digital media, marketing, and publishing solutions. MediaTrust combines innovative online media and performance advertising technology with human service and expertise. MediaTrust is comprised of Advaliant an award winning performance-based affiliate marketing platform, data management & email marketing.
Prior to MediaTrust, Mr. Bordes spent much of his career in banking and venture capital and was a founder of Mason Cabot investment bank, which specialized in early stage media and technology financing. Mr. Bordes was also a founder and chairman of the board of Empire Media, Inc., a publishing, marketing, and technology enterprise based in New York. Empire Media incubated and founded Find.com – the first “True Business Search” engine, and Advaliant, an online performance marketing advertising network. He is also a Founding Charter Member of the PMA Performance Marketing Alliance association and is the head of the PMA membership committee.
Currently Mr. Bordes is an investor and serves on the boards of or is an advisor to a number of traditional, new media, and technology companies, such as Widemile, a multivariant optimization platform technology, Northstar Software , an enterprise asset management software solution; and jiwire , an online hotspot directory & wifi ad network. Mr. Bordes is also an owner and chairman of the board of Roomlinx Inc. (RMLX: OTCBB) A Wi-Fi high-speed wireless, broadband, VOIP and IP based systems provider for the hospitality industry. He is also on the board of Greater Media Inc. a privately owned radio & newspaper company.
Media, advertising, technology and social media addict. Always looking for adventure and innovation.
Dr. Arie Erlich
Dr. Arie Erlich is an experienced Hi Tech and Start Up manager and consultant, in Israel and in Europe – focused on Company Building, Modern marketing tools, Communication methods and Co-operations.
Arie serves as a lecturer in the academy in the fields of: Strategy, Human Recourses, IT-Communication, Managing Tools and Company Building.
Jessica Lüthi is the CEO of AffiliateProgramsAdvice.com. Her career started in Fleet Street at the age of sixteen as archivist and runner for Central Press Photo Library. Jessica entered the world of offline loyalty marketing in 1997 working for Classic FM’s “The listeners club” and the out sourced Mercedes Life & Style loyalty rewards program. It was here that Jessica first realised that new customer acquisitions could be obtained by using a new medium called “The internet”. It was also at this time that Jessica discovered that loyalty marketing was already happening online and in the US and its name was Affiliate Marketing.
In December 1999, Jessica joined UKAffiliates.com and can claim to be at the birth of Affiliate Marketing in the UK. In Sep 2000, Jessica joined Affiliatewindow.com then in March 2002 became ASOS.com affiliate manager. In 2005, Jessica became an independent affiliate marketing consultant and now is head of a growing and thriving business.
Jessica has written and co-produced a number of white papers and was instrumental in bringing AffiliateSummit.com, one of the largest US affiliate marketing conferences, to the UK. Advisor for Bullet Business (Bingo conference) with specific reference to Affiliate Marketing.
Jessica co-produced the first UK affiliate Census with E-consultancy.com 2007 and worked with E-consultancy.com to bring about the UK and USA Affiliate Census 2009. In April 2009 was voted number 20 of the top 100 inspirational, influential and interesting people in the online fashion industry “One of the best in the business when it comes to affiliate marketing; Jessica Luthi is trusted by online fashion stores to manage their affiliate marketing campaigns.” (Source The Independent)
When not at the computer, Jessica can be found travelling and reading and talking to dead people, may not be as one-sided as one may think. As an avid history buff the quest to find answers about the past is where Jess lives and to quote “Sometimes the dead are more interesting then the living, in order to make sense of our present and help predict the future, we need to know and understand what got us here and what makes us tick. Social networking is nothing new, neither are trends and analytics have been around for centuries, the internet is just another way of measuring human behaviour only the data is more accurate”.